Genre-Type

Codes-
• Stuff

Conventions-how you use the codes
• What often happens
• Not plot

Horror

Sub genre

• Zombies
• Vampires
• Psycos
• Werewolves
• Clowns
• Posessed Children and dolls
  

Codes
• Blood
• Pretty Girls
• Knives/axes
• Remote house
• Masks
• Dark/Iron/Mist
• Cemetery
• Rubbish cars
• Something Creaky
• Music

SCI-FI linked with horror and fanstasy

Survivor good woman
Bad male= killer
SEX=DEATH

Tripping over things
suspense

• Music
• Lighting
• Editing
  

Normal situation gone bad

Vampire/Zombie-Someone good gets ‘turned’/ killed
Childhood Trauma

Themes
Sci-fi
-xenophobia-fear of the other
-technophobia

Reservoir Dogs

This film has all the codes of a crime but the convenstions of a western

Codes

• Automatics
• Urban
• Comtempary
• Suits
• Show down

Conventions

• Stand off
• Shoot out
  

Alien

Horror
-monster
-blood
-remote place
-dark/rainy
-claustrophobic
-music
-cat
-hunted down one by one

Sci
-spaceship
-alien
-in space
-gadgets
-robots
-technology
-morality(dying horribly)
-technophobia
-sex

Themes

Fear of the unknown
Being attacked by the other
Mortality(dying horribly)

Vagina Dentatia –vagina with teeth

Titanic

Romatic drama
historical
Sci-fi done by sci-fi director

DMD

Genre-formal-website
Css
Flash
Images-Photographic
-Vector pixel geometric
-CGI
Moving Image
-live action, found footage
-animation
Content
Style-minimal

How codes and conventions work

Codes and conventions are used together in any study of genre- it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense- and integral part of any horror movie.

What are conventions

Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.

Code and Conventions-printout

What are code?

Codes are systems of signs, which create meaning. Codes can be divided into two categories- technical and symbolic:

Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.

Symbolic codes show what is beneath the surface of what are we see. For example, a character's action show how the character is feeling.

Some codes fit both categories- music for example, is both technical and symbolic.

Brain stuff

Get folder

Organise

Mindmap(culture)

Timeline(personal)-people/thing influence me (image and text)

All other research-image/text/highlight annotate

zamzar.com

communication theory-find examples-apply theory-eg.art branding, ad's, design,other

noise

entropy

redundancy

volume how much a brand stands out-how abrand stands out- how much 1 message can stand out

capacity

Semiotic Analysis

The gaze+male gaze find egs. and annotate

Representation sterotypes

Truth/Reality photgraphy

Ethics-how ethical/non ethical

Ethics and sustainablity

Ethical: Morally correct-doin the right thing

Sustainable: Capable of keeping going constantly

The gaze

• Voyerism

This is the watching of something but the thing not looking back at you

• Breaking the forth wall

This is when you are watching something and they look back at you even though they don't really

• The male gaze

This is the gaze of male seeing women as objects

Cultural influences

• money
• religion
• science and technology
• time
• geography
• people

Research folder

swlf directed research
show evidence of vists to places
put anything that is relevant in it
annotation
cultrual studies handbook
libary
source-interview

Another theory

Semiotics

Signifer-the lines/shapes of the word e.g. & means and
Cat------------------------------------------------------------
signifed- what we make the word mean


explict
signifer
Cat------------
signifier
implict-denotes (a cat is a small fury animal)

Symbolism/Icon/Idolise

Symbolism is trying to comunicate visually giving things meanin

Icon respresents something else

Idleise is something worth more than the actucal item itself
"The hole is bigger than the sum of part"(all the stuff concerning it gives it value)

Shannon Weaver Mathmatical Model

Art communication theory

Publish Post

Mass Communication

This is when someone is communicating with a large number of people. This is also known as broadcasting

Mass communication could include:

• Gigs*
• Internet*
• Lectures
• Jokes
• Rallies
• Multiple email$
• Multiple text$
• T.V*$
• Art
• Cinema
• Newspaper$
• Bill boards*$
• Flyers*$

*Used for advertising
$Used for written lanuage

Interpersonal

This is comunication by interacting with someone else

This could include

Art/Culture

Conversation

• Language(vebal comunication)
• Body language(non vebal)
• Intonation- other visual elements(suit, tramp)
• Senses

Ego Model (intrapersonal)

Intrapersonal

Intrapersonal

This is when a person is comunicating with their self

This could be:

• Day dreaming
• Dairy
• Thinking (aloud)
• Talking to yourself
• Dreams
• Emotion
• Being aware of being bored
• Memory

Communication Types

Communication Theory

Intrapersonal

This is when a person is comunicating with there self

This could be: