Sumary

Semiotics
The study of signs-we give sign meaning
Signifies something else
Denotive (explicit)
Connotive (implicit)

Outsider art-not main stream or else everything ends up the same



Communication theory

Message-noise

Redundancy-repeats to get message
Entropy- Opposite



Interventionism

The Gaze-“we like looking”

The male gaze-Woman as objects-virgin Mary- awww
Conditioning-“The world is this way so challenges it.

Taught not to think-GCSE is about remembering

Genre- Codes and conventions
Expectations
Themes

Stereotypes/Representation-shameless
The way we make sense-show a gay man


Digenesis
Breaking the forth wall

Suspension of disbelief

Desensitised-GTA
Conditioning =Brainwashing

Ideology-Educate, Inform and Entertain(BBC)
Social realism
Social responsibility
Ethics
Good person-money

Outsider art

work from other cultures
mentalist artwork
"spend the rest of my life trying to paint like a child"
Book-The man who mistakened his wife for a hat stand
watt's tower-appeared in grand theft auto
19 million word story

Genre-Type

Codes-
• Stuff

Conventions-how you use the codes
• What often happens
• Not plot

Horror

Sub genre

• Zombies
• Vampires
• Psycos
• Werewolves
• Clowns
• Posessed Children and dolls
  

Codes
• Blood
• Pretty Girls
• Knives/axes
• Remote house
• Masks
• Dark/Iron/Mist
• Cemetery
• Rubbish cars
• Something Creaky
• Music

SCI-FI linked with horror and fanstasy

Survivor good woman
Bad male= killer
SEX=DEATH

Tripping over things
suspense

• Music
• Lighting
• Editing
  

Normal situation gone bad

Vampire/Zombie-Someone good gets ‘turned’/ killed
Childhood Trauma

Themes
Sci-fi
-xenophobia-fear of the other
-technophobia

Reservoir Dogs

This film has all the codes of a crime but the convenstions of a western

Codes

• Automatics
• Urban
• Comtempary
• Suits
• Show down

Conventions

• Stand off
• Shoot out
  

Alien

Horror
-monster
-blood
-remote place
-dark/rainy
-claustrophobic
-music
-cat
-hunted down one by one

Sci
-spaceship
-alien
-in space
-gadgets
-robots
-technology
-morality(dying horribly)
-technophobia
-sex

Themes

Fear of the unknown
Being attacked by the other
Mortality(dying horribly)

Vagina Dentatia –vagina with teeth

Titanic

Romatic drama
historical
Sci-fi done by sci-fi director

DMD

Genre-formal-website
Css
Flash
Images-Photographic
-Vector pixel geometric
-CGI
Moving Image
-live action, found footage
-animation
Content
Style-minimal

How codes and conventions work

Codes and conventions are used together in any study of genre- it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense- and integral part of any horror movie.

What are conventions

Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.

Code and Conventions-printout

What are code?

Codes are systems of signs, which create meaning. Codes can be divided into two categories- technical and symbolic:

Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.

Symbolic codes show what is beneath the surface of what are we see. For example, a character's action show how the character is feeling.

Some codes fit both categories- music for example, is both technical and symbolic.

Brain stuff

Get folder

Organise

Mindmap(culture)

Timeline(personal)-people/thing influence me (image and text)

All other research-image/text/highlight annotate

zamzar.com

communication theory-find examples-apply theory-eg.art branding, ad's, design,other

noise

entropy

redundancy

volume how much a brand stands out-how abrand stands out- how much 1 message can stand out

capacity

Semiotic Analysis

The gaze+male gaze find egs. and annotate

Representation sterotypes

Truth/Reality photgraphy

Ethics-how ethical/non ethical